OPEN3 COLLECTIVE BRINGS TOGETHER CONSUMER BRANDS TO DEVELOP WEB3 BEST PRACTICES AND STEWARD THE TECHNOLOGY PARADIGM TO ITS HIGHEST AND BEST USE

WEB1 and WEB2

The last major paradigm shifts in marketing, sales and distribution came from the introduction of the internet (web1) in the early 2000’s, which provided a new payment and distribution rail via ecommerce, followed by the introduction of the mobile internet and social media (web2) in the 2010’s, which provided new marketing channels. Both provided new ways for consumer brands to market, sell and distribute.

But these technology paradigms are now old and every brand uses them and does the same thing. There is little differentiation among brands to help capture consumer’s attention. Consumer brands need something new from which to help differentiate and provide growth opportunities.

Web3 is not just providing new ways to market, sell and distribute, like web1 and web2, but it is far bigger than that and will breathe new life into product/service innovation.

WEB3 AND ENHANCING TECHNOLOGIES

Web3 is a massive unification of people, places, things, events and experiences through technology exceeding anything we’ve seen in the past.

The technology paradigm is based on blockchain, but is also interacting with, being impacted by and enhanced by other technologies that make it more challenging to navigate.

Those technologies include: (1) artificial intelligence, (2) augmented/virtual/extended realities (AR/VR/XR), (3)broadband connections, (4) computing chips and quantum computing, (5) data storage, (6) edge computing, (7) Internet of Things (Iot), (8) materials science, (9) robotics, (10) secure computing, (11) transportation and (12) 3D printing/additive manufacturing.

All these technologies are defined as exponential due to the speed in which they are developing and the effects they are having on all aspects of life.

Web3 and its enhancing technologies are giving rise to the metaverse, an extended reality composed of many separate networks, along with new social channels and communities.

Open3 Collective aims to help consumer brands not only understand and effectively utilize web3, but do so in context of these additional technologies, extended realities and social channels.

NEXT STEPS

Let’s crowdsource our efforts and brains to create web3 best practices and help the technology paradigm reach its highest and best use for brands and consumers. Join the Open3 community. Find out more from the FAQs page.