This post includes updates to the Open3 Collective knowledgebase and sent via email to members. The one takeaway for this week’s update The web3 equivalent of email marketing, but which is much more dynamic, targeted, personalized and relevant, via networked products using NFC chips. Cult & Rain is a web3 native brand with networked [...]

This post includes updates to the Open3 Collective knowledgebase and sent via email to members. Feature image created using generative AI with prompt "an image with a bunch of men's ties in different shapes and colors in rich detail and deep colors" The one takeaway for this update Using IP as a platform for [...]

This post includes updates to the web3 for consumer brands/Open3 Collective knowledgebase and sent via email to members. Feature image created using Lexica generative AI with prompt: a huge crowd of people in a modern stadium in high detail with rich colors. The one takeaway for this week’s update Customer retention is a fallacy [...]

This post includes updates to the web3 for consumer brands/Open3 Collective knowledgebase and sent via email to members. The one takeaway for this week’s update Feature image using Stable Diffusion with prompt:  a thunderstorm on the horizon with dark clouds at sunset in the state of Utah in high detail with rich colors My [...]

This post includes updates to the web3 for consumer brands/Open3 Collective knowledgebase and sent via email to members. The one takeaway for this week’s update Is a royalty or commission standard emerging for retailers that in web3? The feature image was created using MidJourney AI with the prompt:  create a North Face ski jacket [...]

This post includes updates to the web3 for consumer brands/Open3 Collective knowledgebase and sent via email to members. The one takeaway for this week’s update Learnings from Porsche's recent entry in web3 - the good, the bad, market expectations and the takeaway Cover image created using generative AI. Porsche recently came out with a [...]

This post includes updates to the web3 for consumer brands/Open3 Collective knowledgebase and sent via email to members. Image created using generative AI of the Tribeca Festival. The one takeaway for this week’s update Web3 UX is really poor at present; until infrastructure providers improve it, here is what consumer brands are doing to [...]

This post includes updates to the Open3 Collective knowledgebase and sent via email to members. The one takeaway for this week’s update Enforcing secondary market royalties on used product sales for brand owners Web3 has emerged as a way to offer infrastructure that allows creators of a product to earn additional revenue when the [...]

This post includes updates to the Open3 Collective knowledgebase and sent via email to members. The one takeaway for this week’s update Is Nike using web3 to set stage for anyone to create sellable digital products using Nike assets, and could some of them lead to physical products? Brand/manufacturer-to-consumer relationship has always been one [...]

This post includes updates to the Open3 Collective knowledgebase and sent via email to members. The one takeaway for this week’s update Starbucks is unlocking brand marketing and potential revenue through a previously locked value stream. Here is how and why it is important. The overhaul of their loyalty program to include web3 means [...]