Updates
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Open3 Collective Updates 3/6/23-3/12/23: The web3 equivalent of email marketing, but which is much more dynamic, targeted, personalized and relevant, via networked products using NFC chips GalleryOpen3 Collective Updates 3/6/23-3/12/23: The web3 equivalent of email marketing, but which is much more dynamic, targeted, personalized and relevant, via networked products using NFC chips
Open3 Collective Updates 3/6/23-3/12/23: The web3 equivalent of email marketing, but which is much more dynamic, targeted, personalized and relevant, via networked products using NFC chips
This post includes updates to the Open3 Collective knowledgebase and sent via email to members. The one takeaway for this week’s update The web3 equivalent of email marketing, but which is much more dynamic, [...]
Open3 Collective Updates 2/20/23-3/5/23: Using IP as a platform for consumer brands, what can brands do to leverage this concept?
This post includes updates to the Open3 Collective knowledgebase and sent via email to members. Feature image created using generative AI with prompt "an image with a bunch of men's ties in different shapes [...]
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Open3 Collective Updates 2/13/23-2/19/23: customer retention is a fallacy for most brands and leads to really inefficient marketing spend, but there are emerging concepts in web3 that may help solve this GalleryOpen3 Collective Updates 2/13/23-2/19/23: customer retention is a fallacy for most brands and leads to really inefficient marketing spend, but there are emerging concepts in web3 that may help solve this
Open3 Collective Updates 2/13/23-2/19/23: customer retention is a fallacy for most brands and leads to really inefficient marketing spend, but there are emerging concepts in web3 that may help solve this
This post includes updates to the web3 for consumer brands/Open3 Collective knowledgebase and sent via email to members. Feature image created using Lexica generative AI with prompt: a huge crowd of people in a [...]
Open3 Collective Updates 2/6/23-2/12/23: web3’s storm clouds means it may be stuck in the current stagnant no-growth zone for awhile
This post includes updates to the web3 for consumer brands/Open3 Collective knowledgebase and sent via email to members. The one takeaway for this week’s update Feature image using Stable Diffusion with prompt: a thunderstorm [...]
Open3 Collective Updates 1/30/23-2/5/23: is a royalty or commission standard emerging for retailers in web3?
This post includes updates to the web3 for consumer brands/Open3 Collective knowledgebase and sent via email to members. The one takeaway for this week’s update Is a royalty or commission standard emerging for retailers [...]
Open3 Collective Updates 1/23/23-1/29/23: learnings from Porsche’s recent entry in web3 – the good, the bad, market expectations and the takeaway
This post includes updates to the web3 for consumer brands/Open3 Collective knowledgebase and sent via email to members. The one takeaway for this week’s update Learnings from Porsche's recent entry in web3 - the [...]
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Open3 Collective Updates 1/16/23-1/22/23 – web3 UX is really poor at present; until infrastructure providers improve it, here is what consumer brands are doing to make the experience much better GalleryOpen3 Collective Updates 1/16/23-1/22/23 – web3 UX is really poor at present; until infrastructure providers improve it, here is what consumer brands are doing to make the experience much better
Open3 Collective Updates 1/16/23-1/22/23 – web3 UX is really poor at present; until infrastructure providers improve it, here is what consumer brands are doing to make the experience much better
This post includes updates to the web3 for consumer brands/Open3 Collective knowledgebase and sent via email to members. Image created using generative AI of the Tribeca Festival. The one takeaway for this week’s update [...]
Open3 Collective Updates 1/9/23-1/15/23 – enforcing secondary market royalties on used product sales for brand owners
This post includes updates to the Open3 Collective knowledgebase and sent via email to members. The one takeaway for this week’s update Enforcing secondary market royalties on used product sales for brand owners Web3 [...]
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Open3 Collective Updates 1/2/23-1/8/23 – Is Nike using web3 to set stage for anyone to create sellable digital products using Nike assets, and could some of them lead to physical products? GalleryOpen3 Collective Updates 1/2/23-1/8/23 – Is Nike using web3 to set stage for anyone to create sellable digital products using Nike assets, and could some of them lead to physical products?
Open3 Collective Updates 1/2/23-1/8/23 – Is Nike using web3 to set stage for anyone to create sellable digital products using Nike assets, and could some of them lead to physical products?
This post includes updates to the Open3 Collective knowledgebase and sent via email to members. The one takeaway for this week’s update Is Nike using web3 to set stage for anyone to create sellable [...]
Open3 Collective Updates 12/26/22-1/1/23 – Starbucks unlocking brand marketing and revenue through previously locked value stream
This post includes updates to the Open3 Collective knowledgebase and sent via email to members. The one takeaway for this week’s update Starbucks is unlocking brand marketing and potential revenue through a previously locked [...]
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Open3 Collective Updates 12/19/22-12/25/22 – How do you sell the commodity of commodities, water, going from startup to over $130 million in annual revenue inside 5 years and 60K retail doors, and layer on web3 to create captive customers? GalleryOpen3 Collective Updates 12/19/22-12/25/22 – How do you sell the commodity of commodities, water, going from startup to over $130 million in annual revenue inside 5 years and 60K retail doors, and layer on web3 to create captive customers?
Open3 Collective Updates 12/19/22-12/25/22 – How do you sell the commodity of commodities, water, going from startup to over $130 million in annual revenue inside 5 years and 60K retail doors, and layer on web3 to create captive customers?
This post includes updates to the Open3 Collective knowledgebase and sent via email to members. The one takeaway for this week’s update Summarizing LD's model: Creative cause-based marketing that grabs attention and personalizes the [...]
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Open3 Collective Updates 12/12/22-12/18/22 – creating NFTs of vintage clothing for owners to create future experiences that would accrue to the item GalleryOpen3 Collective Updates 12/12/22-12/18/22 – creating NFTs of vintage clothing for owners to create future experiences that would accrue to the item
Open3 Collective Updates 12/12/22-12/18/22 – creating NFTs of vintage clothing for owners to create future experiences that would accrue to the item
This post includes updates to the Open3 Collective knowledgebase and sent via email to members. The one takeaway for this week’s update This is the MNTGE landing page. NFTs attached to items is rapidly [...]
Open3 Collective Updates 12/5/22-12/11/22 – AI took a giant leap this week because now, consumers can use it for meaningful results
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Open3 Collective Updates 11/28/22-12/4/22 – using networked/phygital products at IRL events without special equipment, just the tokenproof phone app GalleryOpen3 Collective Updates 11/28/22-12/4/22 – using networked/phygital products at IRL events without special equipment, just the tokenproof phone app
Open3 Collective Updates 11/28/22-12/4/22 – using networked/phygital products at IRL events without special equipment, just the tokenproof phone app
Open3 Collective Updates 11/21/22-11/27/22 – web3 subdomains by brands for consumers as a community building and social signaling tool
Open3 Collective Updates 11/14/22-11/20/22 – Nike’s .SWOOSH launch is its web3 platform for the mass market
Open3 Collective Updates 11/7/22-11/13/22 – The One Formula For Consumer Brand Success Using Web3
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Open3 Collective Updates 10/31/22-11/6/2 – how a clothing brand is using web3 to facilitate customers creating their own micro-communities of fellow brand fans, which creates positive experiences for customers, which reflect back on the brand GalleryOpen3 Collective Updates 10/31/22-11/6/2 – how a clothing brand is using web3 to facilitate customers creating their own micro-communities of fellow brand fans, which creates positive experiences for customers, which reflect back on the brand
Open3 Collective Updates 10/31/22-11/6/2 – how a clothing brand is using web3 to facilitate customers creating their own micro-communities of fellow brand fans, which creates positive experiences for customers, which reflect back on the brand
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Open3 Collective Updates 10/24/22-10/30/22 – major advertising paradigms: pre-web1 and web1=branding; web2 = direct response; web3 = back to branding GalleryOpen3 Collective Updates 10/24/22-10/30/22 – major advertising paradigms: pre-web1 and web1=branding; web2 = direct response; web3 = back to branding
Open3 Collective Updates 10/24/22-10/30/22 – major advertising paradigms: pre-web1 and web1=branding; web2 = direct response; web3 = back to branding
Open3 Collective Updates 10/17/22-10/23/22 – quick and concise differences between web2 and web3 that are worth reviewing
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Open3 Collective Updates 10/10/22-10/16/22 – Prada’s NFT release strategy, while pretty basic, is done on a regular schedule and delivers on expectations GalleryOpen3 Collective Updates 10/10/22-10/16/22 – Prada’s NFT release strategy, while pretty basic, is done on a regular schedule and delivers on expectations
Open3 Collective Updates 10/10/22-10/16/22 – Prada’s NFT release strategy, while pretty basic, is done on a regular schedule and delivers on expectations
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Open3 Collective Updates 10/3/22-10/9/22 – Kith using dynamic NFTs that showcase their clothing items, which change with new items, and which holders can claim GalleryOpen3 Collective Updates 10/3/22-10/9/22 – Kith using dynamic NFTs that showcase their clothing items, which change with new items, and which holders can claim
Open3 Collective Updates 10/3/22-10/9/22 – Kith using dynamic NFTs that showcase their clothing items, which change with new items, and which holders can claim