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Open3 Collective Updates 3/6/23-3/12/23: The web3 equivalent of email marketing, but which is much more dynamic, targeted, personalized and relevant, via networked products using NFC chips

Open3 Collective Updates 2/20/23-3/5/23: Using IP as a platform for consumer brands, what can brands do to leverage this concept?

Open3 Collective Updates 2/13/23-2/19/23: customer retention is a fallacy for most brands and leads to really inefficient marketing spend, but there are emerging concepts in web3 that may help solve this

Open3 Collective Updates 2/6/23-2/12/23: web3’s storm clouds means it may be stuck in the current stagnant no-growth zone for awhile

Open3 Collective Updates 1/30/23-2/5/23: is a royalty or commission standard emerging for retailers in web3?

Open3 Collective Updates 1/23/23-1/29/23: learnings from Porsche’s recent entry in web3 – the good, the bad, market expectations and the takeaway

Open3 Collective Updates 1/16/23-1/22/23 – web3 UX is really poor at present; until infrastructure providers improve it, here is what consumer brands are doing to make the experience much better

Open3 Collective Updates 1/9/23-1/15/23 – enforcing secondary market royalties on used product sales for brand owners

Open3 Collective Updates 1/2/23-1/8/23 – Is Nike using web3 to set stage for anyone to create sellable digital products using Nike assets, and could some of them lead to physical products?

Open3 Collective Updates 12/26/22-1/1/23 – Starbucks unlocking brand marketing and revenue through previously locked value stream

Open3 Collective Updates 12/19/22-12/25/22 – How do you sell the commodity of commodities, water, going from startup to over $130 million in annual revenue inside 5 years and 60K retail doors, and layer on web3 to create captive customers?

Open3 Collective Updates 12/12/22-12/18/22 – creating NFTs of vintage clothing for owners to create future experiences that would accrue to the item

Open3 Collective Updates 12/5/22-12/11/22 – AI took a giant leap this week because now, consumers can use it for meaningful results

Open3 Collective Updates 11/28/22-12/4/22 – using networked/phygital products at IRL events without special equipment, just the tokenproof phone app

Open3 Collective Updates 11/21/22-11/27/22 – web3 subdomains by brands for consumers as a community building and social signaling tool

Open3 Collective Updates 11/14/22-11/20/22 – Nike’s .SWOOSH launch is its web3 platform for the mass market

Open3 Collective Updates 11/7/22-11/13/22 – The One Formula For Consumer Brand Success Using Web3

Open3 Collective Updates 10/31/22-11/6/2 – how a clothing brand is using web3 to facilitate customers creating their own micro-communities of fellow brand fans, which creates positive experiences for customers, which reflect back on the brand

Open3 Collective Updates 10/24/22-10/30/22 – major advertising paradigms: pre-web1 and web1=branding; web2 = direct response; web3 = back to branding

Open3 Collective Updates 10/17/22-10/23/22 – quick and concise differences between web2 and web3 that are worth reviewing

Open3 Collective Updates 10/10/22-10/16/22 – Prada’s NFT release strategy, while pretty basic, is done on a regular schedule and delivers on expectations

Open3 Collective Updates 10/3/22-10/9/22 – Kith using dynamic NFTs that showcase their clothing items, which change with new items, and which holders can claim

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